Are Consumers More Loyal to National Brands than to Private Labels?

Replaced by

Fabian Bergès, Daniel Hassan, and Sylvette Monier-Dilhan, “Are Consumers more Loyal to National Brands than to Private Labels?”, Bulletin of Economic Research, vol. 65, May 2013, pp. 1–16.

Reference

Fabian Bergès, Daniel Hassan, and Sylvette Monier-Dilhan, “Are Consumers More Loyal to National Brands than to Private Labels?”, TSE Working Paper, n. 09-131, December 2009.