Proximate and ultimate drivers of norms and norm change

Résumé

We describe a formal model of norm psychology that can be applied to better un-derstand norm change. The model integrates several proximate drivers of normative behavior: beliefs and preferences about a) material payoffs, b) personal norms, c) peer disapproval, d) conformity, and e) authority compliance. Additionally, we review inter-disciplinary research on ultimate foundations of these proximate drivers of normative behavior. Finally, we discuss opportunities for integration between the proposed formal framework and several psychological sub-fields.